How to Apply Makeup For Men – The Basics

Makeup has evolved beyond being just for women – men now use it to conceal acne and other skin issues, shape their eyebrows, and even improve their overall aesthetic.

The stigma surrounding men wearing makeup is crumbling away, thanks to an increasing number of high-profile celebrities and beauty influencers. Stars such as Makeup artist Rock (real name Bretman Sacayanan) serve as evidence that men are taking their grooming seriously.


Foundation is the foundation of any makeup application and serves to conceal skin imperfections. It helps create a polished appearance on the face and can be applied with either a brush or sponge.

Men’s foundation comes in a range of colors and textures, perfect for concealing blemishes while creating an all-natural finish. It can be worn alone or combined with other cosmetic items to disguise aging lines and wrinkles.

Foundations can be divided into three types: powder, cream or liquid. Both liquid and powder foundations are non-comedogenic and therefore suitable for acne-prone skin types.


Bronzer is a makeup product designed to give your face an all-natural glow. Generally, it comes in warm shades but can range from light to dark as well.

It can also be used to draw attention to areas of your face that are more prominent, such as cheekbones and jawline. This technique works particularly well for men who want to add definition to their facial features.

When applying bronzer to enhance your tan, be sure to get one that contains sunscreen. Otherwise, you could end up with a dark complexion which won’t be beneficial for your skin’s health.

When selecting a bronzer, aim for something at least two or three shades darker than your natural skin tone. This will guarantee even coverage across your face and prevent it from looking too heavy-handed.

Eyebrow Gel

Eyebrow gel is an ideal tool to shape, define and control unruly eyebrows. It can also serve as a primer for brow tints or pencils to prevent them from smudging.

Men have a range of gels available to meet their various needs. When selecting one, make sure the gel blends in well with both your hair color and eyebrow texture. Look for a formula that’s lightweight yet still provides flexible hold when dry.

For precise application of brow gel, look for one with a small applicator. This will enable you to work through thick hairs quickly and evenly without wasting product.

Lip Balm

Lip balm is a thin, wax-like substance that you apply to moisturize and comfort dry, chapped lips. Additionally, it helps shield the lips from cold temperatures and environmental elements by providing them with protection.

The ideal lip balm for men uses natural ingredients like beeswax, shea butter and aloe vera to protect and hydrate your lips. Furthermore, these substances have anti-inflammatory properties with healing properties which help soothe soreness or cracks on contact.

Jack Black’s Intense Therapy Lip Balm for Men is the ideal option for those who want to keep their lips smooth and protected. With its smooth texture, organic ingredients, and strong UVA/UVB protection, this balm will keep your lips smooth and protected all day long.


Eyeliner is a cosmetic that can be used to define and enhance the eyes in various styles. Women typically apply it, but some men also utilize it.

If you are just starting out with eye makeup, a soft tip pencil liner with an easy application tip is recommended. This will prevent running the liner into your eyes, which can be painful and uncomfortable if done accidentally.

For a bolder, dramatic look, use liquid or gel liner. This will enable you to create smooth and precise lines that won’t smudge or run.

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